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Best Free Advertising Methods For Any Business

We live in a digital world where it is hard to make any kind of impact without proper advertising methods. Additionally, some companies run on a tight marketing budget which doesn’t allow them to spend too much money on digital marketing.

However, hope is not lost. There are plenty of other good ways you can advertise your business without spending a dime.

Anticipating different channels of advertising will help you reach more people and still get the same outcome like from paid advertising.

Let’s go through the list and find out which are the most effective methods that will help you boost your conversions.

SEO

Search engine optimization or SEO is the best free-marketing method that will enable you to increase your organic traffic on your website. 

Building an SEO strategy should be your first priority after making your website, and the reason for that is obvious. There are more than 2 trillion Google searches every day, and your job is to redirect that traffic to your website.

While using keywords, you need to check how your website is performing against them on search engine result pages. You can do this task easily by using the keyword position checker. This tool provides you with the accurate ranking of any page of your site for any keyword. You can also draw out a comparison between your own and competing sites to know the rankings and figure out whether your SEO strategy is going in the right direction. The advanced keyword position checker also allows you to check any keyword’s ranking for mobile and desktop search results individually.

How can you do that?

Well, by targeting a specific audience and people’s interests. In order to get free organic traffic, you need to rank higher on search results. Search engine optimization will help you rank higher on search results by closely following few SEO principles, such as:

Producing high-quality targeted content

Improve website performance

Use specific keywords to help search engines notice your content

Add backlinks to other websites to improve domain authority

Start a Blog

SEO is directly connected with your blog. It is very hard to rank higher on search results without producing any content on your website. This means that you should start a blog where you’ll write helpful and interesting articles that people engage with. 

Digital marketing is also about building a network that channels traffic to a specific location. Another great way to increase brand awareness and organic traffic is by guest blogging. 

Guest blogging is a strategy where you’ll write articles about your brand or niche on third-party websites. This is a great way to spread the word about your brand.

Don’t Sleep On The Email Advertising

Most entrepreneurs avoid email advertising, which is a shame considering that email campaigns provide the biggest return on investment out of all marketing services. On average, for every $1 spent you’ll get around $40 in return using email marketing. 

Even some of the biggest brands like Coca-Cola, or even in sports teams of The TwinSpires Edge NBA odds are using email marketing very effectively. 

The only trouble is, building effective email marketing takes time. You have to convince people to subscribe to your newsletter by offering them something in return.

Social Media

Nowadays, it is very easy to promote a newly started company only by using social media platforms.  More than 3.96 billion people are active users of social media platforms, which means that 58.11% of the global population is reachable through social media.

Your job is to start a business page and find out creative ways to promote your content without advertising. You can share interesting and funny videos related to your niche, use call-to-action, or giveaways that will improve the engagement on your posts.

Improve Your Local Digital Advertising

There is no point in starting an internet campaign if people cannot find your business. That is why you need to use all the digital tools to help you put your company on the map.

The most effective way of advertising your business is by using Google My Business. This is a service that offers free local advertising and a place where people can find all kinds of information about your business such as working hours, location, delivery schedules, and much more.

Final Words

These are some of the most effective ways of advertising your business without any money. There are plenty of other methods which work differently depending on the type of company you have. 

Some go for answering questions on Quora and pointing to a solution on your business website, or other social media-inspired giveaways.

Either way, you can still run a successful marketing campaign even if you operate with a low marketing budget.